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Perception: is the process of attaining awareness or understanding. The word "perception" comes from the Latin words perceptio, percipio, and means "receiving, collecting, action of taking possession
Phases of perception:
• Sensorial
• Perceptual
• Cognitive
Factors that influence perception:
a) External: -intensity
-repetition
-size
- novelty
b) Internal factors: -attention
- Motif Motives
-interests and values
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